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In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody!

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This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey.

Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. 

Check out the playlist link in our bio!
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To Blog
Blockchain

What the hell is Blockchain

April 30, 2018
-
Shopper Technology, Shopper Vol 6

… and why should I care?

There’s a revolution bubbling under the surface that might just be as impactful as the internet has been over the past couple of decades. Our recent work with a new crypto community and exchange has given us a good look into the exciting future that lies ahead. It is called blockchain.

For those who are unfamiliar with it, the blockchain concept was originated by a mysterious character called Satoshi Nakamoto in 2008, with its first killer app being bitcoin. To be clear: bitcoin is the application, blockchain is the underlying technology that enables it to work. Blockchain is a technology designed to let you safely transfer digital property from one to another without the need for any middleman. For example, it allows you to make transactions without the need for a bank using a cryptocurrency like bitcoin.

The blockchain is a distributed ledger that keeps a permanent, encrypted and incorruptible record of each transaction. The blockchain is made up of a vast number of connected computers each recording the transactions. This is called mining, and miners are paid in cryptocurrency. But blockchain is not just about cryptocurrencies like bitcoin. To understand this point, a good analogy is that email works via the internet, but it is not the internet. Blockchain technology can also be applied to many other situations, and it has the potential to massively disrupt many different aspects of business and domestic life. It will bring step-changes in efficiency, cost and capability. Here are a few examples that are starting to become a reality:

ENTERTAINMENT

It will be possible to pay authors, musicians, or film-makers directly rather than going through middlemen promoters and agents.

INTERNATIONAL PAYMENTS

Direct transactions between parties will allow cheap, instant and secure payments without the need for a bank.

VOTING

Votes can be counted securely without any risk of fraud.

IDENTITY VERIFICATION

People’s identity can be safely stored and verified without the possibility of fraud or theft. It will also provide totally accurate verification for things like passports, credit cards and ID.

THE INTERNET OF THINGS

The high trust, instantly efficient and accurate nature of blockchain will be the way in which objects will communicate between themselves for things like automated replenishment and supply chain management. We accept that they might not have an immediately perceptible effect, but we take them as a precaution against illness.

OWNERSHIP RECORDS

The blockchain is the perfect way for secure, accurate recording of asset ownership.

HEALTHCARE AND WELFARE

Your records will be securely stored and owned by you. This will reduce costs and improve system efficiencies, and it will remove the potential for fraud or inaccuracies.

ENERGY

Energy can be bought and sold by individuals directly from and to each other.

CHARITIES

Donors can contribute directly to specific charitable activity rather than being filtered through charity organisations.

VENTURE CAPITAL

The blockchain can be used as a fund-raising vehicle for entrepreneurs – like crowdsourcing on steroids.

As Bob once said: the times, they are a changin’. If you’d like to chat more about the blockchain and how it might impact on your business, get in touch with Lew at lew. bentley@energi.co.nz.

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Lew BentleyShopper Vol 6
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Stay up to date with the latest news by Energi, about Energi as well as insights from the world of shopper marketing.

  • Put your feet up this weekend with a copy of @unomagnz’s latest issue, featuring these two incredible @sheeo_world Activators who are doing their part to drive global change and uplift other women in the industry - and we’re loving it!

Link to the full article in our bio. 👆🏻
  • Once again, here at Energi it’s business as usual but remotely. Stay safe everyone.
  • Calling our fellow bookworms, today is for you! 📚

From your favourite sun-lounger spot, or perhaps tucked away in bed, there is no better way to celebrate #BookLoversDay than by kicking back with your favourite read. 

Check out our latest blog post to discover a few of our most-loved classics. Link in our bio!
  • Happy #InternationalBeerDay! 🍺

In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody!

What technically is a ‘Rhapsody’ you ask? It's a piece of music written without a formal structure, expressing powerful feelings and emotional excitement. In that note, our limited edition beersie is rich with highly contrasted tasting notes and colour!

This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey.

Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. 

Check out the playlist link in our bio!
  • July 2020 will be remembered as the month for social media going dark.

At Energi, we joined the global boycott initiative over the last 30 days in order to express our disappointment in key social media platforms allowing hate speech to fester unheeded. 

Read more about this, along with the other exciting things we and our clients have been up to during this period in our latest newsletter. Link in our bio. ✨

#GoodEnergi #BlackOut2020
  • Another year has rolled by and we are back to Matariki Festival and the new year. We recommend visiting Takutai Square at Britomart to get your hands some  delicious hangi by the @themaorikitchen and watch daily kapa haka performances

 #heartofaklcity #matariki #hangi @heartofaklcity
  • A very happy belated birthday to our amazing account directors, Melissa and Pen. ✨ 

We are so grateful for both of your diligence and hard work over the years.

You both bring so much joy to our team and clientele, we appreciate all your contributions to making the magic happen.

Special thank you to @bluebellscakery and @flowersafterhours for helping us spoil our girls. 

Let the celebrations roll on! 🥂
  • What a day! 🙌🏻 Last Friday, the Energi team ventured over to Waiheke Island for a strategic planning Away Day.

It was an action packed day filled with lots of hard work, followed by an amazing gin-making session with @thebotanicaldistillery and a divine meal at @mudbrick_nz in the evening.

2020 Here we come!👊🏼 #GoodEnergi #AwayDay2020 #WaihekeIsland
  • Our front door has undergone a bit of a makeover to include the newest addition to our family on Anzac Ave…

Very exciting times ahead!

#GoodEnergi #ArugaNZ #Headlight #Partnership
  • The cat’s officially out of the bag! 😻

We’re very excited to announce that Energi is partnering with @aruga_nz, one of Australia’s most dynamic PR agencies.

Rated the top PR agency in Australia last year, this amazing agency has a lot to offer the NZ media and communications landscape.

Backed by solid experience, Aruga has an enviable client portfolio of more than 120 big-name brands, local legends and small challenger brands in Australia and has now turned its attention to New Zealand.

Aruga NZ will be based out of our office on Anzac Ave, so drop by if you are interested in having a chat.

We are excited about what 2020 holds for us all.

#GoodEnergi #ArugaNZ #PR
  • We’ve had a fun day in the office shooting with our newest client @thefloristaklairport. Life is always brighter with flowers! 💐
  • Happy birthday for Saturday 23 May @vishalponnappa. Thank you for your diligence, integrity, creativity and strategic smarts that you bring to the Energi clients everyday. Enjoy your next 12 months traveling around the sun and your @jumpinggoatliquor birthday gift with our sincere best wishes and appreciation.

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What the hell is Blockchain | Energi Advertising