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Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. 

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Rise of the DIFM christmas

February 16, 2018
-
FMCG Articles, Shopper Behaviour, Shopper Experiences, Shopping Trends

For the past two years, Energi has carried out research on the Christmas shopping habits of New Zealanders. We’ve found out that although Christmas is supposed to be a universal time of joy and happiness, in reality, Christmas is quite polarising.

‘Santas’ are the segment that see Christmas as a favourite time and a challenge to outdo last year’s festivities. ‘Grinches’ just want it to all go away. And nearly a third of all adults are ‘Ambivalents’ or Reluctants’ who want to get through the Christmas part as easily as possible and get to the holiday.

Another thing that is clear is that Christmas is a time of elevated stress. The ‘silly season’ is when everything is ‘on’. We are aiming for the hectic finishing line of work. We’re trying to sort out the holiday. We’re trying to organize what to do on the day, and how to avoid family arguments. We’re trying to entertain the kids. We’re wondering how to budget for everything. We’ve got parties to attend, presents to buy and we’ve got to get the house ready. Let alone whether it is lunch or dinner, and at home or away.

This year we have seen the rise of services designed to help the stressed Christmas Ambivalents and Reluctants.

“2018 is the rise of the ‘Do-it-for-me’ Christmas.”

There is now a host of options now available for people to buy complete Christmas meal solutions. The hamper has gone ‘pro’.

These Christmas meal services have been driven by the growing alternatives to the mainstream grocery marketers; by brands such as My Food Bag, Hello Fresh and Woop. Upmarket chain Farro is also in on the game.

Here’s a summary of what your money will buy you.

My Food Bag
3 different options:

  • My Classic Christmas in large (size serves 8-10+) = $329.99
    Antipasto platter, ham, turkey, 2 desserts, 3 sides
  • My Classic Christmas in small size (serves 4-6) = $219.99
    Rolled turkey, small ham, antipasto, 3 sides, 2 desserts
  • My Kiwi Christmas (serves 8-10+) = $334.99
    2 legs of lamb, salmon, 3 sides, 2 desserts
  • Add-on cherries, baking, cheese and honey for each option also available as desired

Hello Fresh
3 Box sizes starting from $26.42 per person:

  • 4-6 people $199.95
  • 8-10 people $299.95
  • 12-14 people $369.95

Each has roast chicken, ham, 2 starters, 3 sides, 2 desserts
Additional cheese box for $40
Free delivery

Woop
2 different 3-course meal options in 2 sizes:

  • Traditional Christmas
    2 canapes, ham, turkey, 4 sides, dessert
    6-8 people $319, 10-12 people $389
  • Modern Christmas
    2 canapes, salmon, lamb, 4 sides, dessert
    6-8 people $325, 10-12 people $395
  • Free delivery

Emma’s Food Bag
5 set options and a bespoke menu:

  • Large menu with ham and chicken, starter,
    4 sides 2 desserts (serves 10-12 = $350)
  • Small menu with chicken, starter, 2 sides and dessert
    (serves 4-6 = $159)
  • Small menu with ham, starter, 2 sides, dessert
    (serves 4-6 = $199)
  • Small menu with lamb, starter, 2 sides, dessert
    (serves 4-6 = $145)

Farro
Basic Christmas Kit for $329:

  • 2 starters, ham, turkey roulade, 3 sides, dessert
  • Add-on boxes of sweets, cheese, wine and cherries

These options all sound delicious and pretty good value for money. I certainly can’t remember coming out of a Christmas feast spending less than $400!

With this trend to DIFM taking place, what have the supermarkets been doing this Christmas? A quick search around local stores shows that the usual bunting is up and the Christmas categories are steadily emerging into the full display as you’d expect by November (time of writing).

What is different this year are the websites for Countdown and New World. Both have significantly upgraded from previous years to be more helpful for the DIY Christmas feast preparers.

New World has a raft of helpful tips on how to prepare festive drinks, ham glazes, baking, BBQs and other Christmas favourites.

But Countdown has upped the ante further, with Christmas planning ideas, recipes, things for the kids, gift ideas and competition. Countdown has also launched a high production value TV commercial encouraging us to all get excited in the ‘Final Countdown’ to Christmas. Whether you love preparing your own Christmas feast, or whether you like the idea of having it delivered to you, shoppers will be the winners on the big day. As they should be.

Tags
FMCG ArticlesLew Bentley
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GET CONNECTED

Stay up to date with the latest news by Energi, about Energi as well as insights from the world of shopper marketing.

  • Put your feet up this weekend with a copy of @unomagnz’s latest issue, featuring these two incredible @sheeo_world Activators who are doing their part to drive global change and uplift other women in the industry - and we’re loving it!

Link to the full article in our bio. 👆🏻
  • Once again, here at Energi it’s business as usual but remotely. Stay safe everyone.
  • Calling our fellow bookworms, today is for you! 📚

From your favourite sun-lounger spot, or perhaps tucked away in bed, there is no better way to celebrate #BookLoversDay than by kicking back with your favourite read. 

Check out our latest blog post to discover a few of our most-loved classics. Link in our bio!
  • Happy #InternationalBeerDay! 🍺

In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody!

What technically is a ‘Rhapsody’ you ask? It's a piece of music written without a formal structure, expressing powerful feelings and emotional excitement. In that note, our limited edition beersie is rich with highly contrasted tasting notes and colour!

This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey.

Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. 

Check out the playlist link in our bio!
  • July 2020 will be remembered as the month for social media going dark.

At Energi, we joined the global boycott initiative over the last 30 days in order to express our disappointment in key social media platforms allowing hate speech to fester unheeded. 

Read more about this, along with the other exciting things we and our clients have been up to during this period in our latest newsletter. Link in our bio. ✨

#GoodEnergi #BlackOut2020
  • Another year has rolled by and we are back to Matariki Festival and the new year. We recommend visiting Takutai Square at Britomart to get your hands some  delicious hangi by the @themaorikitchen and watch daily kapa haka performances

 #heartofaklcity #matariki #hangi @heartofaklcity
  • A very happy belated birthday to our amazing account directors, Melissa and Pen. ✨ 

We are so grateful for both of your diligence and hard work over the years.

You both bring so much joy to our team and clientele, we appreciate all your contributions to making the magic happen.

Special thank you to @bluebellscakery and @flowersafterhours for helping us spoil our girls. 

Let the celebrations roll on! 🥂
  • What a day! 🙌🏻 Last Friday, the Energi team ventured over to Waiheke Island for a strategic planning Away Day.

It was an action packed day filled with lots of hard work, followed by an amazing gin-making session with @thebotanicaldistillery and a divine meal at @mudbrick_nz in the evening.

2020 Here we come!👊🏼 #GoodEnergi #AwayDay2020 #WaihekeIsland
  • Our front door has undergone a bit of a makeover to include the newest addition to our family on Anzac Ave…

Very exciting times ahead!

#GoodEnergi #ArugaNZ #Headlight #Partnership
  • The cat’s officially out of the bag! 😻

We’re very excited to announce that Energi is partnering with @aruga_nz, one of Australia’s most dynamic PR agencies.

Rated the top PR agency in Australia last year, this amazing agency has a lot to offer the NZ media and communications landscape.

Backed by solid experience, Aruga has an enviable client portfolio of more than 120 big-name brands, local legends and small challenger brands in Australia and has now turned its attention to New Zealand.

Aruga NZ will be based out of our office on Anzac Ave, so drop by if you are interested in having a chat.

We are excited about what 2020 holds for us all.

#GoodEnergi #ArugaNZ #PR
  • We’ve had a fun day in the office shooting with our newest client @thefloristaklairport. Life is always brighter with flowers! 💐
  • Happy birthday for Saturday 23 May @vishalponnappa. Thank you for your diligence, integrity, creativity and strategic smarts that you bring to the Energi clients everyday. Enjoy your next 12 months traveling around the sun and your @jumpinggoatliquor birthday gift with our sincere best wishes and appreciation.

Copyright 2020 Energi Advertising Holdings Ltd

Rise of the DIFM christmas | Energi Advertising