project name


UltraSoft launch

  • Client:


  • Task:

    To launch the new Ultrasoft premium range for Paseo.

Softness never looked so good

Cottonsoft launched Ultrasoft as a high-value addition to their premium Paseo brand of toilet tissue, facial tissues and person wipes. Energi developed a comprehensive programme of above the line communication and in-store merchandising. This introduction has proved to be very successful helping the Paseo brand increase awareness by 18% and sales doubled the targetted level of increase.