Coruba Claw
project name

Coruba Claw

Super Liquor Winter Activation

description
  • Client:

    Lion

  • Task:

    In-store activation to drive sales.

How do you promote a brand in-store without any advertising support?
You create a disruptive experience within the path to purchase making the brand irresistible. We know that Coruba consumers love to have fun and share their experiences with their friends. The Claw gave them an unexpected surprise and another reason to buy Coruba. Over the promotional period, there was a significant lift in sales.