Cool Our Schools
project name

Cool Our Schools

Rewarding Schools for Purchasing Meadow Fresh Products

description
  • Client:

    Goodman Fielder New Zealand Limited

  • Task:

    Cool Our Schools Promotion

Shoppers are people, the well-being and the education of their children is amongst the highest motivating driver of all. 
We created a programme that rewarded schools with sports and craft gear for collecting Meadow Fresh coupons. The campaign was communicated through on-pack stickers and in-store POS that clearly highlighted the Meadow Fresh Schools programme. Results included 18% growth for Meadow Fresh Yogurt and 4% increase for milk products during the campaign period.