01 Nov 2018

November 2018 Newsletter

01 Nov 2018



11:11. Singles’ Day. If it didn’t mean anything or much to you in 2017 it certainly would have this year.

11:11 is now the biggest single day of retail shopping on the planet. With more and more New Zealand companies supporting Singles’ Day, we scored 9th in sales value on the list of countries that directly benefited from the USD$30-Billion sales extravaganza. Chinese shoppers bought up large on New Zealand dairy (A2 milk especially), lamb and personal products. As an example, Ecostore has been a part of Singles’ Day for three years, and this year made $2.36m in sales, doubling last year’s efforts.

We then segue into the biggest Black Friday retail sales event ever, with over $400 million spent over Black Friday weekend in New Zealand. We sent the Energi video team to capture the Black Friday fever to see precisely how the event has started to take root with shoppers.

As we call ‘wrap’ on November and head into the Silly Season of Christmas Shopping madness: stay safe, keep your health paramount, look up from your computer, find some sunshine and remember to breathe.

Lou xx

ASB Co-lab

Energi Shopper Insights from our Christmas Shopper™ study have been featured in the ASB Business Blog. Check it out here

Shopper Vlog Black Friday Edition

Check out our inaugural Shopper™ Vlog on what happened on the MEGA retail event, Black Friday here.

Wattyl Forestwood win a Weber BBQ

As New Zealanders embark on their domestic home improvement DIY projects in the lead up to Christmas, our client Valspar has their annual summer Wattyl Forestwood Win a Weber Baby BBQ promotion. It’s a great moment each day to phone a lucky Shopper and advise them of their good fortune, and thank them for choosing Wattyl Forestwood.

Energi Christmas Hours

Shopper™ Volume 8

Hitting your inbox next week is the latest edition of Shopper, in which we take a look ahead at what we can expect to see in 2019.


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