The word for May, Reunions!
Reunions bring together people from various walks of life for a celebration of a common cause and when the reunion moment occurs good energy flows naturally.
During the month of May, we came together throughout New Zealand for Mother’s Day celebrations. Regardless of the retail boost, the day itself provided a natural boost to every mother honoured by her family.
Our Pink Ribbon Breakfast wrapped up the NZ Breast Cancer Foundation’s Pink Ribbon Breakfast month in a big bunch of pink balloons tied with a pink ribbon to boot. Now firmly established as an event we set the intention at Energi to host a breakfast every year.
Celebrating the posthumous launch of Graham Brazier’s album Left turn at Mid Nite reunited many bands that had drifted apart with time reuniting for the sake of the legend of Graham Brazier.
The natural energy that came from these three reunions made me call up one of my favourite all time quotes by Maya Angelou, “People may forget what you said, they may forget what you did but they will never forget how you made them feel”. May will be remembered as a feel-good month.
Pink Ribbon Breakfast
Today not only marks the end of May but also the end of breast cancer awareness month in New Zealand, and in support of the Breast Cancer Foundation of New Zealand we hosted a Pink Ribbon Breakfast in the Energi gallery. A fantastically feminine event complete with vintage china and silver was enjoyed by all. We have created a little video of the event, and if you would like to donate you are still able to do so through our donations page.
TVNZ New Zealand Marketing Awards
This month we were also thrilled to announce that we are one of the principal sponsors of this years TVNZ New Zealand Marketing Awards, sponsoring the 2017 Marketer of the Year award. It is the first time in the history of the awards that an advertising agency is sponsoring an award.
Mother’s Day Moolah!
What started as a local memorial service in 1908 has grown into a celebration of mothers the world over. $18-billion is spent globally each year to show appreciation for these special women. If your business is not making the most of this shopping occasion get in touch with Energi to see how we can energise your business. Using our 4-D diagnostic methodology, DemandScope(TM), we will be able to identify new opportunities for your business. Contact Lew Bentley for more information.
Graham Brazier CD Launch
On 7 May the Kings Arms hosted the posthumous launch of Graham Brazier’s final album, Left Turn at Mid Nite. The event, which was sold out weeks in advance, was attended by New Zealand music industry legends and fans of Graham’s alike. The album trended for two weeks and reached the number 3 spot on the charts! We were thrilled to have been part of this tribute to a Kiwi music great by creating the album art and Never Coming Back Tour collateral.
Christmas Shopper Study
Did you know that 25% of Kiwis last year started their Christmas shopping in October? That’s only 4 months away! If you have not yet started planning your Christmas marketing program then there’s no better time than the present. Why not make use of the insights we gained from our Christmas Shopper Study to help identify areas or trends your business could benefit from. You can read an overview of the study online or contact us to schedule a full presentation or the findings.
FMCG Business May 2017
Lew Bentley, our Head of Strategy, wrote and article for this months FMCG Business Magazine on the changing face of retail.