March was about Energi establishing itself as a member of the communities we exist in as professionals, as neighbours and as philanthropists. It is how we individually keep our eyes wide open and collectively, as a team, pull together and pool our resource to help those who are less able to.
With the financial year end upon us we have joined CAANZ, our industry community, so we look forward to using our voice at an industry level in FY2018.
Looking forward to the Easter break and wishing you all the best for your new financial year,
Community of Culture – Play It Strange – The Jam Bus
There are two ways in which we can help out those less fortunate than ourselves. One is with money and the other with sweat. Energi made a donation of $10,000 after attending a fundraiser for the Play It Strange program to bring awareness to the Jam Bus initiative. This will provide Jam Bus trips to 6 schools to record their budding musicians and produce a track of that child, band, or orchestra’s musical milestone in time.
Learn more about the Play It Strange – The Jam Bus.
Community at Grass Roots – OKE Charity
Oke, translated, is Maori for Oak. From the mighty oak tree an acorn falls, from the acorn, a mighty oak tree will grow. Oke, founded by Paul Dickson 5 years ago, raises funds for schools to institute growing their own vegetables. We provide #socialsweat for the cause by donating 4 hours of our Social Media Account Manager, Hugo Venter’s, time weekly. This resonates nicely with our core values, it is something we can all muck in with too as we will be in the first week of April with a Garden Build at Weymouth Primary.
Visit the OKE Charity website to learn more and find out how you too can get involved.
Community at Home
The Tasman Social Club was born from our taking up residence in the Tasman Building on Anzac Ave. The building is now fully populated with businesses and daily we walk by each other not really have an understanding of each other’s businesses and not knowing each other’s names. Most of the businesses fit into the Small-to-Medium category. We understand that world and the status of it, so it can pay to get to know each other. We created the Tasman Social Club as a platform to achieve just that and hosted the inaugural drinks and Toto Pizza party in early March. The best-laid plans of mice and men, however, had the camera take photo’s with no memory card! For those of you that know the Tasman building, you will know that the cupids hang above the entrance so this became the unifying device for the new networking social club.
Check out the Tasman Social Club on Facebook.
Community of Shopper Marketing
Lew Bentley, Head of Strategy and Planning, is currently attending the Path to Purchase Institute Annual Shopper Marketing Summit in NYC. As part of the summit, the annual Effie Shopper Marketing awards are on the agenda. As the NZ Advertising Effie Awards convenor of judges for the last 5 years, Lew is well placed to take a very strategic and analytical view of the winner’s campaigns and those that got close but no cigar. Upon his return, we have scheduled meetings and presentation for a deep dive into his insight and key learnings from this trip outside the box of everyday life. He has attended keynotes and workshops from which he has gathered the latest intel and IP on technology and innovations to bring back and incorporate into the strategies we know our clients desire from us as their Shopper Marketing specialists.
Call or email Lew to schedule a presentation for you and your team.
We’ve ramped up our own social media efforts this month with the creation of the #socialcurrency series, acknowledgements to International Woman Day and week and the sharing of insights from Lew abroad on his travels. We hope you are following us on Facebook, Twitter and Instagram, if not, do! We are constantly finding ways of adding value through insight and information on trends and thought leadership you may find useful.
Shopper Volume 2 is out now! In this edition we look at Energi’s Christmas Shopper Study, what makes great packaging, navigating the murky waters of fake news, as well as show off some of our latest client creatives.
Click here to read or download a copy.