Marketing Association – Brainy Breakfast –
Driving Change with new technology.
This event was held at the Crowne Plaza at 7:00am, Wednesday June 20th, hosted by the Marketing Association and Qrious with Vincent Heeringa partner at Anthem PR. We heard from Laura Maxwell, CDO NZME on the transformation of NZME digital and how they go there through embracing the digital disruption and why organizations need to fail fast and pivot. Scott Bishop, CIO at Z Energy, presented how they shifted the business thinking towards a friction-less and loyalty-based experience for customers with the creation of the FastLane. And finally, David Jones, Business Growth and Innovation for WREDA with the results of the ‘LookSee Week’, a campaign to attract the best up and coming digital minds to Wellington from throughout the world. From a total application base of 42,000 applications they found 97 to LookSee.