01 Feb 2018

January 2018 Newsletter

01 Feb 2018

 

January is over already!

It will go down as the Super month that kicked off 2018 with Super soaring record temperatures and two Super-moons in one month. And tonight we will be treated to an eclipse that only occurs every 150 years…truly once in blue moon.

We’ve had a pretty Super start to the year at Energi, and I am excited to share some of the details with you!

Lou xx

New Super Suit

Steph Perrett has joined Energi leading the account service team to create more value for our clients and supporting them with over 20 years of experiences in Design, Shopper and Marketing developed on both client and agency sides. We are thrilled to welcome Steph to the Energi team! You can get in touch with her at:
stephanie.perrett@energi.co.nz

Super clever Price strategies

Lew Bentley published an article on Pricing in the December/January issue of FMCG Business Magazine, along with it a list of 20 different pricing strategies to cut out and stick on your wall. It’s a great tool to have when you are considering your Marketing plans during 2018 and can be helpful on those days when you are struggling with pricing strategies.

Read it HERE

Super Retail sales – Christmas Shopper Study 2017
Currently being finalised as a follow up to our very popular 2016 study, Christmas Shopper 2017 will be ready to view towards the end of February. If you are keen to understand how you can leverage these insights for 2018 contact lew.bentley@energi.co.nz to schedule a presentation for your marketing team.

SocialScope™
Energi is creating some excellent and effective Social campaigns for our clients. Utilising our proprietary SocialScope™ methodology we can ensure our clients maintain a holistic planning approach to set and reach campaign objectives that aim to grow both brand and sales. For a SocialScope™ view of your social media requirements contact hugo.venter@energi.co.nz.

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