October presented New Zealand with our 40th Prime Minister, the Rt Hon Jacinda Ardern, with whom I’m fortunate to have enjoyed two encounters. One was hosting her at the Vodafone Music awards 2015 on behalf of Recorded Music New Zealand, and the second occasion in 2016 when a petition of 10,000 signatures was presented during a Pink Ribbon Breakfast held at the Beehive by the NZ Breast Cancer Foundation. I had been actively working with the NZ Breast Cancer Foundation and Lorraine Downes on this special initiative for 3 years prior. The petition was to raise the age for free mammograms in New Zealand from 69 years to 74. Only last week I received a lovely email of thanks and appreciation from NZ Breast Cancer Foundation for helping drive through the project to aid in the raising of the age from 69 to 74. It was truly wonderful news. In the forming of the coalition between Labour and NZ First it was agreed that extending the age issue was a priority and the commencement of the process to push it through has begun. The logistics will be tricky but the intent is underway.
* Energi will be closing for the holidays on Friday 22 December and re-opening for business on Monday 8th January 2018.
Supermarket Shopper Study
Lew Bentley spearheaded another great shopping study to add to the growing library of insight at Energi. Net net, New Zealanders love shopping. They just don’t like other shoppers. For a copy of the study or a presentation to gain further insight for those in the FMCG world please contact Lew.
Energi PR – Good Vibrations
Bauer Media held the Month of Me promotion, an HR initiative to ensure the staff are kept abreast of the latest technology and strategies for their health and wellbeing. Energi PR client, the global leaders in whole body vibration training with the Medically Certified Power Plate, created an Activation for the Month of Me. Both the Power Plate FitStop™ model together with a Personal Trainer spent 2 days holding 30-minute one-on-one sessions with the Bauer staff. The FitStop™ is specifically designed for the corporate workplace to encourage staff with sedentary jobs to get up twice a day and go through a 3-minute program to revitalize and ensure the body’s vital organs are kept functioning at an optimal level. Suffice it to say there is plenty of attention being gained around the world for this workplace health and wellbeing breakthrough. Contact Hugo Venter if you wish to get any information or try a machine in your office for a couple of weeks.
Congratulations to Elanor Rosalind Guirey of Mitre 10 New Lynn who was selected as the winner of the Energi Desk Party kit
On November 11th Energi will be participating in the Head 2 Head Charity Corporate relay walk. This will see each Energi staff member walking a 25km leg over the course of the 24-hour relay. We have a donation page for which we would be grateful of a shekel or two as a contribution.
The Energi staff are used to going the extra mile on a daily basis for our clients and now we are doing it for the kids. OKE Charity develops vegetable gardens in South Auckland schools. Here is a video of the final build for 2017 at which Energi partook on the Saturday of Labour weekend.
Spring is here, my favourite blossoms are out and we can’t help but feel the end of the year finishing line is less distant. Offices all over New Zealand are planning for Christmas parties and families discussing Christmas day arrangements. Gift shopping is the conversation du jour*. When is it too early and is too late ever going to be? Are we subconsciously building our lists now off everything that pops into our inbox from OnceIt. With Lew being the father of the Christmas Shopper study you can be certain your content will be strategically sound. Go on and grab you a piece of the $6-billion Christmas-spend pie. Both Christmas and Kiwi Summer 2018 briefs have hit creative and the studio, we can almost hear the sleigh bells ringing and the cicadas singing.
* Energi will be closing for the holidays on Friday 22 December and re-opening for business on Monday 8th January 2018.
Notes From the Retail Front Line.
September focused on the new phenomenon Groceraunts in the Energi thought leadership series ‘Notes from the retail front line’, by Lew Bentley. Featured monthly in FMCG Business magazine, the article on Groceraunts talks about the emerging trend driven by millennials who view supermarkets as a place for socialising. They are really happy to pull a pint of Craft Beer, purchase a half Chicken and Salad and enjoy dinner at the Supermarket. Read more.
The Modern Marketer, Featured in Marketing Magazine.
Damien Venuto, Editor of Marketing Magazine and winner of the Magazine Media Awards 2017 Supreme Editor of the Year award, interviewed both Lew and me in August and the article appeared in the September special Marketing Award edition. He reported on our belief that the modern marketer needs to plan for human behaviour becoming increasingly irrational in their path to purchase. Read more.
TVNZ Marketing Awards Energi Marketer of the Year
Congratulations to Douglas Swift judged by his peers as Marketing of the Year 2017 for his great work for the Automobile Association. He has smartened up a cardigan and slippers brand, as reported in the Marketing Magazine Award edition. Read more.
Luck of the Draw by Design
We know the value of a decent Shopper Marketing promotion so that is what we bought to the table for the build on our Sponsorship of the Energi Marketer of the Year. By placing coasters on the table inviting those to download our App, enter and go into the draw to win enter a $10,000 prize package of Strategic Planning with Lew we attracted the attention of some pretty savvy Marketers curious and interested in this space. Congratulations to the winner; they may well make it to onto the podium 2018.
Introducing our Intern
On September 6th we welcomed Capucine Millochau, an Advertising student from Dordonne, France. From a rural town on the outer rim of Paris, Capucine contacted Energi after searching out many New Zealand agencies as one that she would like to intern with. Within a week of arriving Capucine enjoyed her first formal function, her first experiential activation experience running the Invivo Lounge ensuring the guests participating had a memorable experience. From reaching out through the inbox in April to The Langham in Hotel in Auckland, proving we truly do live in an era of globalization.
Energi PR has officially opened for business. It has been in the planning since incorporating PR company Ruby Communications into Energi during 2016 and the benefits of including PR in a full communications strategy has been built into most recommendations. The Energi Gallery has had several soiree’s, media briefings and video productions and now it features a Power Plate. Working with Key Influencers and the mainstream media Energi PR is now live on beautydirectory.co.nz the PR portal for Beauty and Health, both of which intrinsic in women’s lives.
Shopper™ The Social Special Edition
If you haven’t had a chance to read the Shopper™ The Social Edition, do. There may be one or two nuggets within that inspire you to take a deeper engagement with your followers for those that do, win.
The month of August was a milestone month for Energi. We debuted our Augmented Advertisement on the front cover of FMCG Business firmly establishing our digital strategy and execution nous. We published the findings of our Supermarket Shopping Study in FMCG Business and featured our voyage into the realm of AR in Supermarketing Magazine. I spent time with retail mogul and matriarch Ann Norman, owner of Farmers, Whitcoulls, James Pascoe and Stewart Dawsons. Energi became a card carrying member of beautydirectory.co.nz the B2B PR portal in preparation for some pending announcements in the health, beauty and well-being space. And finally, to blow off a bit of steam as a team, Energi attended the NZ Social Media Awards ‘party of the year’.
FCMG Business Magazine Cover
Augmented Advertising is no longer in the future. It is here and now. With over 500 Downloads of the App and an average of 1.5 minutes engaging with the advertisement to date, we are thrilled that new ground has been broken for Energi. As specialists in shopper marketing, we can offer our clients a broader scope of work and a deeper customer experience.
Being a CoW
Co of Women is a networking group for entrepreneurial women. Founded 10 years ago by Tara Lorigan, recently awarded an MNZM for her services to women in business. As part of the CoW membership, each quarter we are invited to attend an immersive 3 hours with a living legend at EY. August featured Ann Norman. Wanting to make every post a winner, on arrival I introduced myself and Energi as a Shopper Marketing agency to Ann. Regaling insights from the Christmas Shopper Study Ann enthusiastically advised she profiled as per our segmentation as a “Santa”. She loves everything about Christmas! It is an imperative for her, not only for the sales generated by it but the family time of year. Christmas sales and the power of bringing people together is what makes her Christmas.
30 Years on? Gala!
We often receive briefs for Lock Up logos to celebrate milestones, so this month we were delighted to receive an invitation to the 30th Anniversary Gala Dinner of Good Health and Living Nature. Both great New Zealand trailblazers in their respective fields of well-being through health and healthy beauty. Keynotes from the heads of both companies toasting appreciation to the staff and customers, followed by an acrobatic troop performance that left us wincing in our chairs feeling our ages and consciously wanting to be able to bend in half as we had once upon a time. Sitting next to Nadia Lim made for a wonderful evening for me. Lew found himself next to a watch designer for Cartier who is an 8th generation family watch maker. As this young man pulled out of his pocket his phone to show Lew his recently designed watch with 200 handmade parts (which he had personally made), Lew pulled his own phone out of his pocket to show the young watchmaker the Energi Augmented Reality Advertisement. Serendipity. Two men and their machines. Time travellers together for one night only in the Auckland Museum.
Energi gives what it can, as it can. In addition to our OKE Charity and Play It Strange gifting program, sometimes to cheer up the telemarketing cold callers raising money for very worthy causes, we participate. No matter how big or small every contribution matters. So we sent a bouquet of Daffodils for a deserving patient in Auckland Hospital to brighten their day and motivate the telemarketer.
The August Edition of FMCG Business Magazine comes to life with a bit of magic. Maybe not real magic, but at least the clever use of Augmented Reality (AR) to promote Shopper Marketing specialists Energi.
What Does AR Do?
AR transforms a 2-D picture into a dynamic, 3-D experience. It does this by turning a marker image (in this case the black circle on the cover) into a trigger that launches a computer-generated experience that is viewed through an app you download onto your smartphone or tablet. It blurs the line between the real world and the digital world. Before long AR will be even simpler when it is integrated into the common social media platforms.
Why Is AR Important?
AR is now moving from technology-based demonstrations that show off what is possible, into creative idea-based uses that enhance the experience of your customers or other people you want to influence.
The beauty of AR is that it links physical things with anything computer-generated such as video, images, experiences or website content.
AR is being used more and more internationally by significant brands like Coca-Cola, Ikea, L’Oreal and Tesco.
It is starting to make products more interesting and shopping more fun. And it is here ready for you to turn on, now. Check out the video below to see it in action or better yet, download the app and scan the marker:
For more information contact Lew Bentley.
July seemed to be the month for holidays! Both school holidays, and for those determined to escape New Zealand to build some personal memories, and reward for the hard yakka throughout the working year, good on you. It’s a big world out there and the bucket list long. Work life balance is essential. It makes better professionals with more interesting stories. So, it’s time to book in the Christmas holidays.
We closed out July by attending the Food Show, put on by the Awesome Event Company, at Greenlane event centre and boy did it deliver on the brand promise. It was an awesome event. On a community level, we are so proud and pleased to announce our sponsored club Rugby Team, the University of Auckland club team, The Vipers, won the Auckland Club Rugby Championship held at Eden Park Saturday afternoon against Suburbs. Congratulations Vipers. http://www.aurfc.co.nz/senior-rugby/premiers
Augmented Reality – Energizing Business…
…is our elevator pitch. But how do we elevate the elevator pitch? What does that look like? What’s next? As a valued Energi client, currently active or hibernating, we are excited to invite you to download the EnergiApp from the Apple App Store or Google Play Store. The official launch of the app is in the August issue of FMCG Business Magazine, but we wanted to share this exclusive preview with you first.
Place your iPhone or Android Phone over the marker below and sit back and enjoy our definition of Energizing Business through our new AR customer experience engagement. If you are interested in exploring how AR can work in your world contact the legendary Melissa Ranaldi.
After downloading the App use an iPad or tablet on a flat surface to display the marker below, and interact with it using the app on your smartphone. If you do not have a second display you can print the marker on paper and view it through the app.
Delivering on Video
In the latest version of Shopper Magazine, we touched on the importance of punchy video content. To expand on our own capacity and deliver even better video content to our clients we have partnered with Genero. Our deep understanding of our clients’ businesses and Genero’s industry leading cloud platform will enable us to produce video content worthy of attention.
Mitre 10 Expo 2017 – Stand of the Year
Our client Valspar was recently awarded the “Stand of the Year” award at the 2017 Mitre 10 Expo for the stand we created for them. We set out to create something well and truly beyond the standard “3 walls and some chairs” expo stand. The vision-become-reality was a stand that took you on a journey of Valspar’s products both inside and outside the home. If you want to understand more about our design service contact Hugo Venter.
A time to celebrate is also a time to reflect on why we are celebrating. We have much to be grateful for.
Twelve months ago the opportunity to purchase Energi presented itself. Transitioning the business from what it was, into what it is today, truly is our first case study on what energizing business actually means and looks like! The transformation is evidenced by the development of DemandScope™, BrandScope™ & Shopper Magazine, by energizing our culture and relocating the business to the refurbished Tasman Building on Anzac, creating our new offices, designing and building our new website, creating our social media platforms and building Energi’s social currency. Taking a step back we now see a business that has been energized.
We are grateful for the people that have come into our lives. Sharing every step of the way through our newsletters, meetings, 4zzzz’a sessions, the goals we set a year ago and achieved a year later. Thank you! We could not have done it without your support.
We look forward creating more business-energizing strategy and content with you through 2018 and beyond.
Louise & Lew
Launching Wednesday #Humpday
Following on from our Pink Ribbon Breakfast at the end of May we set out working on a new campaign for the Breast Cancer Foundation of New Zealand. #Lumpday aims to create awareness around the frequency of self-checking and that early detection saves lives. Read the full press release on the BCFNZ website.
Planning for Christmas 2017
Consumer spending at Christmas time broke records in 2016 and there’s nothing to indicate that this year will be any different. Retailers will have to pull out all the stops to make their products and services stand out from the crowd. The results from our Christmas Shopper study will help identify ways to make your Christmas 2017 marketing more successful for your business. Contact Lew Bentley to schedule a presentation of the complete study, or for a summary of the findings.
FMCG Business June 2017
Lew Bentley, our Head of Strategy, wrote and article for this months FMCG Business Magazine on the importance of Packaging.
Changes to Parking
Wilson Parking recently changed the way in which the car park at 73 Anzac Ave operates. It now operates on a pay-and-display basis, where previously it used a ticket system. We are in the process of getting a bay allocated for Energi visitors and will share more information when the details have been worked out.
The word for May, Reunions!
Reunions bring together people from various walks of life for a celebration of a common cause and when the reunion moment occurs good energy flows naturally.
During the month of May, we came together throughout New Zealand for Mother’s Day celebrations. Regardless of the retail boost, the day itself provided a natural boost to every mother honoured by her family.
Our Pink Ribbon Breakfast wrapped up the NZ Breast Cancer Foundation’s Pink Ribbon Breakfast month in a big bunch of pink balloons tied with a pink ribbon to boot. Now firmly established as an event we set the intention at Energi to host a breakfast every year.
Celebrating the posthumous launch of Graham Brazier’s album Left turn at Mid Nite reunited many bands that had drifted apart with time reuniting for the sake of the legend of Graham Brazier.
The natural energy that came from these three reunions made me call up one of my favourite all time quotes by Maya Angelou, “People may forget what you said, they may forget what you did but they will never forget how you made them feel”. May will be remembered as a feel-good month.
Pink Ribbon Breakfast
Today not only marks the end of May but also the end of breast cancer awareness month in New Zealand, and in support of the Breast Cancer Foundation of New Zealand we hosted a Pink Ribbon Breakfast in the Energi gallery. A fantastically feminine event complete with vintage china and silver was enjoyed by all. We have created a little video of the event, and if you would like to donate you are still able to do so through our donations page.
TVNZ New Zealand Marketing Awards
This month we were also thrilled to announce that we are one of the principal sponsors of this years TVNZ New Zealand Marketing Awards, sponsoring the 2017 Marketer of the Year award. It is the first time in the history of the awards that an advertising agency is sponsoring an award.
Mother’s Day Moolah!
What started as a local memorial service in 1908 has grown into a celebration of mothers the world over. $18-billion is spent globally each year to show appreciation for these special women. If your business is not making the most of this shopping occasion get in touch with Energi to see how we can energise your business. Using our 4-D diagnostic methodology, DemandScope(TM), we will be able to identify new opportunities for your business. Contact Lew Bentley for more information.
Graham Brazier CD Launch
On 7 May the Kings Arms hosted the posthumous launch of Graham Brazier’s final album, Left Turn at Mid Nite. The event, which was sold out weeks in advance, was attended by New Zealand music industry legends and fans of Graham’s alike. The album trended for two weeks and reached the number 3 spot on the charts! We were thrilled to have been part of this tribute to a Kiwi music great by creating the album art and Never Coming Back Tour collateral.
Christmas Shopper Study
Did you know that 25% of Kiwis last year started their Christmas shopping in October? That’s only 4 months away! If you have not yet started planning your Christmas marketing program then there’s no better time than the present. Why not make use of the insights we gained from our Christmas Shopper Study to help identify areas or trends your business could benefit from. You can read an overview of the study online or contact us to schedule a full presentation or the findings.