01 Mar 2018

February 2018 Newsletter

01 Mar 2018

 

March is here!

February conjures up Waitangi Weekend, Valentines and this year, 28 days. In addition to these events, the Lunar calendar bought the Chinese New Year into February, on the 16th to be precise.

2018 is The Year of the Dog. Born in the Year of the Dog are the characteristics of loyalty and fidelity, and the predictions for this year of the dog are for change. Interestingly, we all witnessed change on Waitangi Day, a historic occasion with Jacinda Ardern being the first female Prime Minister to speak during the dawn powhiri held on the grounds of the Treaty Settlement site and spending five days touring the Northland district.

Valentine’s Day truly has become a shopper event. The Mastercard Love Index survey has revealed men as the true romantics with the average spend $157 in comparison to women at $103. Valentine’s Day is not the day for Diamonds and proposals in New Zealand but it certainly is in China, Vietnam, and Taiwan where it has become the day for proposals. Data revealed most purchases happened during the last-minute dash on February 13 with cards, flowers and dining out being the traditional customs for the day of Love.

Lou xx

FMCG Business Leaders Forum

Featuring Lew Bentley, Energi head of strategy, planning and insights amongst the FMCG industry leaders forum.

Read what he has to say about the paradox of choice and the importance of getting your choice architecture right.

Read it here.

Twenty8 – Essential Oils and Skincare

Energi PR traveled up to Bauer to introduce the Founder of Twenty8, expat Kim Morrison and her New Zealand based business and health and wellness partner Marnie Perkinson to the Bauer Media Beauty Editors.

Twenty8 is a premium range of 100% natural, 6-star certified pure organic essential oils and skincare products.

Christmas Shopper Study 2017
The Survey went out, the results are being tallied and we will have the report and insights ready for presentation in mid-March. Contact lew.bentley@energi.co.nz if you wish to create and drive demand for Christmas 2018.

Community
Energi created the Tasman Social Club the week we moved into the building back in December 2016. At Energi we believe being neighbourly is about doing the right thing by being a good citizen and checking in with each other every now and then. We’ve hosted the Tasman Social Club gatherings on 3 occasions now, this year For Chinese New Year 2018 we welcomed in the Year of the Dog with a big Woof and shared some tall tales.

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