February 2017 Newsletter
27 Feb 2017

February 2017 Newsletter

27 Feb 2017

Well, February flashed by, didn’t it! Between a short month with two long weekends we’ve had to tap into our philosophy of energizing business full speed! In case you’ve missed the news, we moved from uptown Auckland to downtown Auckland at the beginning of December to the Tasman Building on Anzac Ave. We are very happy to have the Wilson Car park across the road and just as happy to validate your tickets. We get it! Parking in the city is rubbish.

As we sign off February, the March Madness begins,

Louise


Colour Trends for 2017
Valspar introduced the colours trends for 2017 to the home styling Media. A presentation box containing all information and samples to ‘have a go’ went out to bloggers, social media mavens, and opinion formers in support of the #CHIAD Change in a Day campaign.


Christmas Shopper Study
The Christmas Shopper report is ready to present. The insights from this fascinating look into New Zealand’s biggest ever shopping event are ready to share. Now is the time to consider and plan for your Christmas 2017 marketing. We have a couple of dates and times that may suit. If not, don’t hesitate to request a time that does.

Dates
Wednesday 8 March 4-6pm
Wednesday 15 March 4-6pm

Who should attend? CEO’s, Marketing Directors, General Managers, Sales Directors and/or entire marketing department.
To express interest and schedule a presentation contact Hugo Venter.



New York New York

Energi Director and Head of Strategy & Planning, Lew Bentley will be attending the Path to Purchase Institute annual Shopper Marketing Summit being held in New York March 27-29. The Path to Purchase Institute participates in the annual Shopper Marketing Effie Awards for award-winning campaign effectiveness. Lew is the convenor of Judges in the annual New Zealand Effectiveness Awards. Follow @GoodEnergi on Facebook, @headlightlew on Twitter or Louise Henderson on LinkedIn for Lew’s daily insights and postings.


Energizing Business – Social Engineering
We have two clients working with Energi to energise their Social Media requirements. If you are concerned that your Social Media efforts are not leading to genuine engagements please contact Hugo Venter.


Love is in the air
As a shopper marketing agency we were not going to allow one of the biggest Shopper events of the year to pass by without marking the occasion! Energi celebrated Valentines Day by dressing the Energi Gallery in iconic heart shaped helium filled balloons, a true expression of Valentine’s day.


Take a Bow Miss Shirley Lowe
To wrap February up and put a bow around it, today we celebrated with Shirley Lowe and the Coca-Cola marketing team marking the 21st anniversary of Shirley, Account Director for Energi, on the Coca-Cola account.

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