Our methodology and the role of DemandScope™
Energi uses a 4-D shopper marketing methodology called DemandScope™ to create a competitive advantage for clients. This approach integrates shopper demand chain analysis from multiple perspectives including operating context, relevance, marketplace salience, desirability and shopper behaviour. To date, DemandScope™ has been successfully used to design shopper marketing programmes and address business challenges.
An integrated social media strategy to stimulate and drive painting projects.
A tactical promotion to raise salience and drive purchases.
A diagnostic analysis to assess performance and identify improvements.
To define the next level of competitiveness.
DemandScope was used as a framework to develop promotional concepts.
To identify how to gain a competitive advantage.
A detailed analysis of Christmas 2016:
New Zealand’s biggest ever shopping event.
To identify how to overcome challenges and gain the competitive edge.
Contact us if you would like to schedule an introductory presentation to DemandScope™