20 May 2014

DemandScope™

20 May 2014

Our methodology and the role of DemandScope™

Energi uses a 4-D shopper marketing methodology called DemandScope™ to create a competitive advantage for clients. This approach integrates shopper demand chain analysis from multiple perspectives including operating context, relevance, marketplace salience, desirability and shopper behaviour. To date, DemandScope™ has been successfully used to design shopper marketing programmes and address business challenges.

Valspar

Valspar

An integrated social media strategy to stimulate and drive painting projects.

Coca-Cola

Coca-Cola

A tactical promotion to raise salience and drive purchases.

Harraways

Harraways

A diagnostic analysis to assess performance and identify improvements.

Bedpost

Bedpost

To define the next level of competitiveness.

Lion

Lion

DemandScope was used as a framework to develop promotional concepts.

Cottonsoft

Cottonsoft

To identify how to gain a competitive advantage.

Energi

Energi

A detailed analysis of Christmas 2016:
New Zealand’s biggest ever shopping event.

RB

RB

To identify how to overcome challenges and gain the competitive edge.

Contact us if you would like to schedule an introductory presentation to DemandScope™

Leave a comment