Belinda attended the festival of creativity, Semi Permanent, bringing together some of the world’s best thinkers and doers. This expanded over three days, 9-11 August, providing opportunities to enjoy talks, book launches, workshops, lunches, cocktails and more.
Sitting front row seat, Friday morning’s seminar started off with Chip Kidd’s intensely personal opener “No Need to Respond” it was emotional, gut punching and raw. Mark Smith & Alan Bibby from MPC in New York imparting pearls of wisdom “Fear holds you back, terror drives you”. A-list photographer, Mike Muller was incredible, he emphasized the importance of personal projects and how they can lead to career opportunities. His advice – not having a defined style allows creative diversity with projects, you don’t get typecast.
Jer Thorp, data artist, wants to unlock the promise and the power of data – information – and share it with everybody, rather than have it concentrated in the hands of a few. Irma Boom, sometimes dubbed the “queen of books” was by far the most memorable creative. Recognised as being one of the world’s most inventive, creative and experimental book designers she captured the audience with her charm and true passion for books. Her new tome Gover Gover ‘defies codes of bookness’ and is an eight-page gatefold, each of which represent a different Viktor&Rolf collection.
This symposium has been inspiring creative thinkers in New Zealand for 15 years and we look forward to more to come.