01 Aug 2018

August 2018 Newsletter

01 Aug 2018



Time travelling
Not certain about you, but for me it feels as if it should be April not August. We blinked here at Energi and then boom, time travelled into August. Hopefully you received and read Shopper Magazine Volume 7.We decided to discuss being ‘Always On’. There are insights we can all relate to, a couple of them I actively put into practice while honeymooning. The concept of time travelling came up on a CNN story of how we have effectively stretched a 24-hour day and created the equivalent of a 31-hour day. So if time does seem to go in the blink of an eye, it actually is.

Lou xx

TVNZ Marketing Awards 2018 – Industry

As the Sponsor of the Marketer of the Year for the TVNZ Marketing Awards we surveyed each of the finalists during August to see how they manage the ‘Always On world’. They shared their strategies and tactics on how they manage to keep working on the important and not be disrupted by eternally cascading inboxes, talk less on the phone and manage their time. Look out for the September edition of NZ Marketing Magazine as Lew Bentley dove a little deeper into this subject, writing an insightful article on the effects of Always On. The September issue is published the day after the annual TVNZ Marketing Awards being held on Thursday 13th September at the Cordis Hotel. Attend if you can, last year was a blast!

Semi Permanent

Belinda attended the festival of creativity, Semi Permanent, bringing together some of the world’s best thinkers and doers. This expanded over three days, 9-11 August, providing opportunities to enjoy talks, book launches, workshops, lunches, cocktails and more.

Sitting front row seat, Friday morning’s seminar started off with Chip Kidd’s intensely personal opener “No Need to Respond” it was emotional, gut punching and raw. Mark Smith & Alan Bibby from MPC in New York imparting pearls of wisdom “Fear holds you back, terror drives you”. A-list photographer, Mike Muller was incredible, he emphasized the importance of personal projects and how they can lead to career opportunities. His advice – not having a defined style allows creative diversity with projects, you don’t get typecast.

Jer Thorp, data artist, wants to unlock the promise and the power of data – information – and share it with everybody, rather than have it concentrated in the hands of a few. Irma Boom, sometimes dubbed the “queen of books” was by far the most memorable creative. Recognised as being one of the world’s most inventive, creative and experimental book designers she captured the audience with her charm and true passion for books. Her new tome Gover Gover ‘defies codes of bookness’ and is an eight-page gatefold, each of which represent a different Viktor&Rolf collection.

This symposium has been inspiring creative thinkers in New Zealand for 15 years and we look forward to more to come.

Ladies Night

We attended a Mitre 10 “Ladies Night” held at their Wairau Park store. It was an  evening of women mucking in: wielding power tools, making smashed tile mosaics, painting terracotta pots, building blackboards, learning about gardening arts, and learning the latest in water-saving technology for the shower lovers amongst us, and so much more!

The insight to take away was that women want to engage and learn DIY          skills in a practical way to improve the aesthetics of their home. Success of    the evening event was shown with laden trolleys full of purchases and       smiles all round.

Baby Showers

Melissa Ranaldi enjoyed her Baby Shower attended by her girl gang from school days, former employers, and the girls from Energi. For many there it was as if it was yesterday they were either lurching around the Shore or working up campaigns with Melissa. She takes up her 12-month maternity leave on Thursday September 6th, from 3:00pm on we’ll be celebrating her pending motherhood with a High Tea. Please feel free to join us if you wish to pass on your best wishes to Melissa and let Penelope.blindell@energi.co.nz know.

08.08.18 8:00pm

Lew Bentley and I married on this day and on this auspicious hour at the Chapel of the Holy Child at Kings School in Remuera. With three generations of males in the newly-blended Bentley family having attended chapel services there, it was the ideal venue. An intimate candlelight service was followed by mulled wine, celebration and many tall tales told at 46 & York. The friendship that began forty years ago as teenagers attending dancing class evolved into a wedding dance. From now on I will be known as Louise Bentley and my new address is louise.bentley@energi.co.nz.

Father’s Day

For all you Dads out there this Sunday (September 2nd) is your big day off. Having watched the Celia Lashley documentary by Amanda Miller at the recent Film Festival, being a Dad is a massive job, indeed, possibly the most important job of your lifetime. So, congratulations on raising boys to become fine young men, and keep up your wise guidance, love and support.


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