05 Sep 2017

August 2017 Newsletter

05 Sep 2017

Media Takeover!

The month of August was a milestone month for Energi. We debuted our Augmented Advertisement on the front cover of FMCG Business firmly establishing our digital strategy and execution nous. We published the findings of our Supermarket Shopping Study in FMCG Business and featured our voyage into the realm of AR in Supermarketing Magazine. I spent time with retail mogul and matriarch Ann Norman, owner of Farmers, Whitcoulls, James Pascoe and Stewart Dawsons. Energi became a card carrying member of beautydirectory.co.nz the B2B PR portal in preparation for some pending announcements in the health, beauty and well-being space. And finally, to blow off a bit of steam as a team, Energi attended the NZ Social Media Awards ‘party of the year’.

Kind thoughts,

FCMG Business Magazine Cover
Augmented Advertising is no longer in the future. It is here and now. With over 500 Downloads of the App and an average of 1.5 minutes engaging with the advertisement to date, we are thrilled that new ground has been broken for Energi. As specialists in shopper marketing, we can offer our clients a broader scope of work and a deeper customer experience.

Being a CoW
Co of Women is a networking group for entrepreneurial women. Founded 10 years ago by Tara Lorigan, recently awarded an MNZM for her services to women in business. As part of the CoW membership, each quarter we are invited to attend an immersive 3 hours with a living legend at EY. August featured Ann Norman. Wanting to make every post a winner, on arrival I introduced myself and Energi as a Shopper Marketing agency to Ann. Regaling insights from the Christmas Shopper Study Ann enthusiastically advised she profiled as per our segmentation as a “Santa”. She loves everything about Christmas! It is an imperative for her, not only for the sales generated by it but the family time of year. Christmas sales and the power of bringing people together is what makes her Christmas.

30 Years on? Gala!
We often receive briefs for Lock Up logos to celebrate milestones, so this month we were delighted to receive an invitation to the 30th Anniversary Gala Dinner of Good Health and Living Nature. Both great New Zealand trailblazers in their respective fields of well-being through health and healthy beauty. Keynotes from the heads of both companies toasting appreciation to the staff and customers, followed by an acrobatic troop performance that left us wincing in our chairs feeling our ages and consciously wanting to be able to bend in half as we had once upon a time. Sitting next to Nadia Lim made for a wonderful evening for me. Lew found himself next to a watch designer for Cartier who is an 8th generation family watch maker. As this young man pulled out of his pocket his phone to show Lew his recently designed watch with 200 handmade parts (which he had personally made), Lew pulled his own phone out of his pocket to show the young watchmaker the Energi Augmented Reality Advertisement. Serendipity. Two men and their machines. Time travellers together for one night only in the Auckland Museum.

Energi gives what it can, as it can. In addition to our OKE Charity and Play It Strange gifting program, sometimes to cheer up the telemarketing cold callers raising money for very worthy causes, we participate. No matter how big or small every contribution matters. So we sent a bouquet of Daffodils for a deserving patient in Auckland Hospital to brighten their day and motivate the telemarketer.

FMCG Business – August 2017
Lew Bentley, Energi Head of Planning and Insights has a series of articles ‘notes from the retail front line’ that appear monthly in FMCG Business magazine. The outcome of a survey we conducted recently formed the basis for the August article, ‘Love My Supermarket: Hate My Supermarket’. Click to read the article or email lew.bentley@energi.co.nz for a copy of the report.

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