01 Apr 2018

April 2018 Newsletter

01 Apr 2018


Energi enjoyed a strong finish to FY2017. The growth of 30% driven by demand. Specifically from DemandScope™, the Energi NPD play for 2017. Proving that strategic nous drives demand. Completing the first month of the new financial year we are underway with two new DemandScope™ projects commissioned from two new clients.

On a personal note April has been a special month. I’ve walked beside both Lorraine Downes and her late husband Marty Crowe during the last decade. We shared some incredible highs and the most devastating blows. Through friendship and faith we came through our challenges stronger and more resilient. In April we celebrated one of New Zealand’s much loved and respected female role models. Having used the pivotal moment in time, back in 1983 when crowned Miss Universe, Lorraine used that platform to carve out a career during next 30years dedicating herself to helping women become the best they could be. Her recent return to public life triggered many women’s stories told via Lorraine’s social media feeds. Stories from women revisiting the moment Lorraine created an impact on their lives for the better. Quantitatively she has raised millions of dollars for charity and used her voice to drive change where change is needed. Both Child Cancer and the New Zealand Breast Cancer Foundation have benefited from her Brand Ambassadorial roles for which she gave both 3 years of her life and time to. Her brand in great shape has a bright future and she has a desire to get back into helping New Zealand companies and brands that want to reach their full potential where there is a good fit.

Looking forward to May, at an industry level Energi will again partner with the Marketing Association and Marketing Magazine as the Premium sponsor for the TVNZ Marketing Awards Marketer of the Year award. We support excellence, acknowledge it and celebrate it.

Lou xx

Shopper Issue 6

Join us as we review notes from the retail front line. Getting positive brand wins from seizing the moment and the importance of storytelling to create immersive AR/VR experiences. We interview Marcel Gull on the importance of key influencers and so much more in this month’s edition of Shopper Magazine.

Energi Digital 

Energi Digital Creative Director Paul Bayley gamified a Shopper Campaign for Cottonsoft toilet tissue to introduce new packaging across 3 Cottonsoft Spin & Win Skus as well as the debut of the new animated TVC. Bringing the much loved Ralphy character to life using the latest animation techniques produced by Flux.

Energi PR

For the last two months Sunday TV have been following Lorraine Downes throughout her daily life in the lead up to the launch of her memoir Life, Loss, Love, they produced a story that is a true reflection of the person. The book hit the shelves throughout New Zealand Friday 22 April. The Sunday show broadcast to the nation on Sunday 24 April at 7:30pm winning the ratings on the night All people 5+ 725,450 tuned in with a massive 10.4 rating. The nearest competitor program rated 6.4.

Energi In-Store

Ceres Organics commissioned Energi to design and produce an in store program to introduce Supermarket Shoppers to the new compostable packaging for Ceres Organics White Quinoa.

New Energi

Penelope Blindell, Snr Account Manager joins Energi on May 14th. As a Shopper Marketing specialist Penelope will join Steph Perrett, Shirley Lowe and Melissa Ranaldi in the account service team.

Vishal Ponnappa joins Energi as a Strategic Planner. With a Masters degree in Advertising gained at AUT, and a career developed as Digital Planner in the Silicon Valley of India, Jodpui, Vishal will provide support to Lew Bentley including digital communications planning demand driving campaigns for Energi clients, from e-commerce to social media engagement.


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