01 May 2017

April 2017 Newsletter

01 May 2017

April – Ay Carumba!

In the immortal words of Bart Simpson, the Spanish phrase Ay Carumba aptly applied to April 2017. It was a conflicting month of both commiseration and celebration.

Parallel to the kick off FY18, traditionally a time of great excitement and new opportunities for growth, Mother Nature cruelly reminded us of her might. Presenting record rain falls throughout New Zealand compounded further with devastating effects with the arrival of Cyclone Cook called up the human quality of resilience. To the residents of Edgecumbe and the vegetable growers throughout New Zealand affected by these cruel events our commiserations and empathy. Kia Kaha! Or, in the spirit of Anzac fortitude, onward!

There are many opportunities for New Zealand retail businesses and brands to evolve in order to survive and thrive. Should you wish to make or find time to check in with your business development in the next fiscal year, and how best to evolve your business to embrace the new era in your Shopper strategies contact our Head of Strategy and Planning, Lew Bentley.

We head into May with exploration, discovery and the implementation of some exciting new work, and look forward to sharing the month with you collectively and individually.

Lou


Celebrating Easter with Valspar
Drawing inspiration from the Valspar Colour Trends 2017 brochure the Energi Team set out designing and painting bespoke Easter eggs using Valspar paint. Over the course of a week we saw designs ranging from the whimsical to beautifully detailed, all the while capturing footage of the create process.

Have a look at our Easter 2017 creations below:

    


Celebrating Graham Brazier
The late Kiwi rock’n’roll legend, Graham Brazier, will be celebrated in May with the posthumous launch of his last album, Left Turn at Mid Nite. Energi produced all the collateral for this project, led by award-winning adman Kelly Addis. Join us and several of New Zealand music’s living legends on Sunday, May 7th at the Kings Arms for the album launch and kick off of the Never Coming Back Tour!

Tickets available on Event Finder.


Celebrating the Energi Website, Version 3.0
Websites are living entities and act as a digital storefront for your business, and ours is no exception. We are happy to announce that version 3.0 of the Energi Website is now live, with enhanced functionality. Explore www.energi.co.nz and discover how DemandScope™ is being used across our client portfolio.


Celebrating our Heroes – Anzac Day 2017
To celebrate the lives of the brave soldiers who perished some of the Energi team share stories about family members who were in military service at the time.

Read their accounts right here on Energi.co.nz.


Celebrating Charity with OKE
During the inclement weather Energi helped complete the 5th OKE Charity School Vegetable Garden build. After significant fundraising and planning of logistics, the build exercise was evidence that even during the most challenging of times, yet another demonstration of resilience by the adults and for the kids benefit, the lesson that the show must go on. For OKE, it is more than growing vegetables, it is growing mindfulness on the source of food and the care and attention required to grow successful food sources in the next generation. One child at a time and one school at a time. On this occasion we celebrated mindfulness resilience and growth.


Celebrating Strategy and Technology
Energi Head of Strategy and Planning, Lew Bentley, returned from the global Shopper Summit in NYC returning with insight into the new machine learning era and the imminent arrival of the technology and impact on Shopper Marketers throughout New Zealand. The machine learning for artificial intelligence (AI) is well underway in the US, with the Amazon Go grocery store trial in Seattle, Amazon Dash devices auto-shopping, and Echo devices appearing in homes for voice activated purchasing. This is all driving the reduction of the retail footprints of the world’s largest retailers.

Contact Lew Bentley to schedule a presentation on his findings and insights from the summit.


Energi Christmas Shopper Study
Download a copy of the summary of our Christmas Shopper Study
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FMCG Business April 2017
Energi and DemandScope™ were featured in the latest edition of FMCG Business magazine. Click to view!
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It’s A Wrap!
It’s the last working day of April and the Energi golf team is out supporting the annual RB Save the Children Golf Day!

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