Specialist shopper marketing agency
An integrated social media strategy to stimulate and drive painting projects.
We energise business for our clients
We know shopping. Whether it is food, fashion, cars, things for the home or professional services we understand how to influence shopper behaviour. As a specialist shopper marketing agency we help our clients’ products and services get bought by building powerful demand chain programmes designed to understand shopper behaviour, attract shopper attention and create a competitive advantage throughout the path to purchase. This means our clients’ brands are more likely to stand out and be chosen in retail or etail stores and our retail clients find it easier to attract foot traffic and convert sales.
Services we offer
Strategy | Research | Brand Development | Shopper Marketing | Retail Marketing | Digital Marketing | Augmented Advertising | AR | Web Development | Social Media | Content Management | Brand Design | Artwork | Copywriting | Photography | Printing | PR | Product Launches | Press Releases
Examples of our work
DemandScope™
Our methodology and the role of DemandScope™
Energi uses a 4-D shopper marketing methodology called DemandScope™ to create a competitive advantage for clients. This approach integrates shopper demand chain analysis from multiple perspectives including operating context, relevance, marketplace salience, desirability and shopper behaviour. To date, DemandScope™ has been successfully used to design shopper marketing programmes and address business challenges.
Valspar
Coca-Cola
A tactical promotion to raise salience and drive purchases.
Harraways
A diagnostic analysis to assess performance and identify improvements.
Bedpost
To define the next level of competitiveness.
Lion
DemandScope was used as a framework to develop promotional concepts.
Cottonsoft
To identify how to gain a competitive advantage.
Energi
A detailed analysis of Christmas 2016:
New Zealand’s biggest ever shopping event.
RB
To identify how to overcome challenges and gain the competitive edge.
Contact us if you would like to schedule an introductory presentation to DemandScope™
News Hub
Stay up to date with the latest news by Energi, about Energi as well as insights from the world of shopper marketing.
01 Nov 2018
November 2018 Newsletter
01 Oct 2018
October 2018 Newsletter
01 Aug 2018
August 2018 Newsletter
01 Jul 2018
July 2018 Newsletter
01 Jun 2018
June 2018 Newsletter
01 May 2018
May 2018 Newsletter
01 Apr 2018
April 2018 Newsletter
01 Mar 2018
March 2018 Newsletter
01 Mar 2018
February 2018 Newsletter
01 Feb 2018
January 2018 Newsletter
22 Dec 2017
December 2017 Newsletter
06 Nov 2017
October 2017 Newsletter
Shopper Magazine
Shopper was born of the desire to source and share content that is worthy of your time spent reading. Shopper is another step towards the team at Energi delivering our brand promise to Energise Business. Seeking out, sifting through and bringing to you shopper marketing content that may just provide an insight that creates a spark that matters to you and in 10-15-20 years down the track that insight could become part of your history with Energi.
Key People
Louise Henderson
Managing Director
Lew Bentley
Head of Strategy
Contact
Please get in touch with us if you would like to learn more about our services or to book an introductory presentation to DemandScope™
Visit our social media channels or call us on 09 300 4666