Home Ps

energi-lockup-semitrans

Specialist shopper marketing agency


We energise business for our clients

We know shopping. Whether it is food, fashion, cars, things for the home or professional services we understand how to influence shopper behaviour. As a specialist shopper marketing agency we help our clients’ products and services get bought by building powerful demand chain programmes designed to understand shopper behaviour, attract shopper attention and create a competitive advantage throughout the path to purchase. This means our clients’ brands are more likely to stand out and be chosen in retail or etail stores and our retail clients find it easier to attract foot traffic and convert sales.

Services we offer

Strategy | Research | Brand Development | Shopper Marketing | Retail Marketing | Digital Marketing | Augmented Advertising | AR | Web Development | Social Media | Content Management | Brand Design | Artwork | Copywriting | Photography | Printing | PR | Product Launches | Press Releases

Examples of our work

bg image

DemandScope™

Our methodology and the role of DemandScope™

Energi uses a 4-D shopper marketing methodology called DemandScope™ to create a competitive advantage for clients. This approach integrates shopper demand chain analysis from multiple perspectives including operating context, relevance, marketplace salience, desirability and shopper behaviour. To date, DemandScope™ has been successfully used to design shopper marketing programmes and address business challenges.

Valspar

Valspar

An integrated social media strategy to stimulate and drive painting projects.

Coca-Cola

Coca-Cola

A tactical promotion to raise salience and drive purchases.

Harraways

Harraways

A diagnostic analysis to assess performance and identify improvements.

Bedpost

Bedpost

To define the next level of competitiveness.

Lion

Lion

DemandScope was used as a framework to develop promotional concepts.

Cottonsoft

Cottonsoft

To identify how to gain a competitive advantage.

Energi

Energi

A detailed analysis of Christmas 2016:
New Zealand’s biggest ever shopping event.

RB

RB

To identify how to overcome challenges and gain the competitive edge.

Contact us if you would like to schedule an introductory presentation to DemandScope™

News Hub

Stay up to date with the latest news by Energi, about Energi as well as insights from the world of shopper marketing.

 

Shopper Magazine

Shopper was born of the desire to source and share content that is worthy of your time spent reading. Shopper is another step towards the team at Energi delivering our brand promise to Energise Business. Seeking out, sifting through and bringing to you shopper marketing content that may just provide an insight that creates a spark that matters to you and in 10-15-20 years down the track that insight could become part of your history with Energi.

bg image

Key People

Louise Henderson

Louise Henderson

Managing Director

Lew Bentley

Lew Bentley

Head of Strategy

Map

Contact

Please get in touch with us if you would like to learn more about our services or to book an introductory presentation to DemandScope™



Visit our social media channels or call us on 09 300 4666